Iconic Business Case Study – Sabon
April 28th, 2010Few things make me happier than a visit to my nearest Sabon location. I was hooked from the first time I walked into the charming shop and saw, touched and smelled their incredible products.
Their website states that “in the summer of 1974, in a small farming town in Israel, a young couple made soap in their back yard. Guided by an ancient aboriginal recipe they had stumbled upon during their travels, they meticulously blended various local herbs and flowers into their magical mixture of fragrant oils and lye. After cooling and setting, this mouthwatering soap was sliced into hearty chunks, liberating the dreamy fragrances that would invite the curiosity, and envy, of their neighbours and friends.”
Hence the name “sabon” which means soap in Hebrew.
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Today, with the same love and creativity that inspired the original bar of lavender soap, Sabon has somewhat expanded upon their soap line to include delightful and dreamy products for the body and home. This wonderful collection of lotions and potions is now available in stores across Israel, Europe and America.
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How much I’d LOVE to live in one of those shops! I am sure that if they didn’t close I could spend days at a time in them
Comment by A.C. on April 28, 2010 at 3:15 PM